Zodiak Kids has added a swathe of new partners to the licensing programme for pre-school show Tickety Toc.
In the apparel sector, Blues Clothing will launch outerwear in the autumn, VMC Accessories will produce headwear, gloves, scarves and sunglasses, while William Lamb has signed up for footwear.
The homewares and gifting category will be bolstered by Zak UK, which is producing melamine breakfast and dinner sets, lunch bags and bottles. Hallmark Cards, meanwhile, will launch a range of greetings cards, party invitations and gift wrap. Both firms are aiming for an early 2014 launch.
Finally, Kidztation has been signed up for wooden toys, due to launch this autumn.
Existing licensees for the show include UK master toy Vivid Imaginations and US master toy Just Play, plus Anchor Bay Entertainment, Cooneen & Miserli, Igloo Books, Century Book, Immediate Media and Redan.
"We are thrilled to have signed up such a great line-up of partners and to see the first product lines taking shape," said Jennifer Lawlor, SVP consumer products at Zodiak Kids London. "We’ve had such a positive reaction to Tickety Toc from the audience, licensees and retailers alike and we’re looking forward to an exciting year ahead."
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