Coolabi has kicked off the New Year with the appointment of agents, Planeta Junior and Limo Licensing, in two new territories for pre-school brand, Poppy Cat.
Planeta Junior, part of Grupo Planeta – which already represents Poppy Cat in France – will now be extending its reach into Poland following the successful TV launch in September 2012, where Poppy Cat is the second highest rated show on MiniMini+.
Limo Licensing, meanwhile, will represent the property across the Nordic regions including Denmark, Finland, Sweden, Norway and Iceland. The pre-school show currently airs in the latter four countries.
Patrick Aberg, president of Limo Licensing, said: "We think that Poppy Cat is a charming, adventurous and very special character. We are excited to partner with Coolabi and launch a merchandising programme across the Nordics.”
Majka Kadlecová, head of Planeta Junior CEE, commented: “The success of the series on MiniMini in Poland shows the strength of the Poppy Cat characters. We see a great opportunity for Poppy Cat and her friends to gain the hearts of Polish children.”
Natasha Dyson, head of licensing at Coolabi, added: “This year marks the tenth anniversary since the original Poppy Cat book launch, so we are delighted with the continued international expansion of the TV tie-in series. We are thrilled to appoint new agents in the Nordic countries and Poland, and we look forward to working with them to secure strong licensing partners in these key territories.”