Clive Juster & Associates has appointed four new licensees for Mr Benn, swelling the classic property’s portfolio to over 30 partners.
Specialising in wooden gift items, Angelic Hen is launching the first in a line of quirky gift items featuring Mr Benn.
Independent film distributor 4 Digital Media has secured the licence to supply DVD greetings cards, each card offering one Mr Benn episode. The first cards are launching at Spring Fair.
Meanwhile, Nexfoto, experts in the application of high quality photography onto a wide range of items, will be producing iPhone cases and other gift items. Product is expected to be available later this year.
Finally, in a deal concluded at the end of last year, Signs 2 All, in addition to metal signs, is offering a wide range of Mr Benn products including fridge magnets, mouse mats and mugs which are available now.
Clive Juster said: “We’re delighted to welcome Angelic Hen, 4 Digital Media, Nexfoto and Signs 2 All to the Mr Benn licensing programme. As always, David McKee’s wonderful illustrations lend themselves perfectly to these items and I’m sure they will be hugely popular with Mr Benn fans everywhere.”
Angelic Hen (Hall 6, Stand R39), 4 Digital Media (Hall 4, Stand H28) and Signs To All (Hall 5, Stand F69) will all be exhibiting at Spring Fair.
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