A line of Geronimo Stilton plush dolls and toys will hit US shelves this autumn.
Italian entertainment company Atlantyca Entertainment secured the licensing agreement with California-based specialty plush and merchandise manufacturer MerryMakers.
The deal was completed by Atlantyca’s North American licensing agent Moonscoop.
MerryMakers will createa plush line featuring dolls, finger puppets, tins, pencil cases, pencil toppers, wallets, key fobs and plush backpack clips for the Geronimo Stilton classic brand.
"MerryMakers makes a fabulous product, caring completely for a brand’s quality," said Rachele Geraci from Atlantyca.
"We are so excited to be partnering with a company that is highly recognised for their excellence in working with top literary brands."
Clair Frederick, President of MerryMakers, added: "I’ve had my eye on Geronimo Stilton for almost 10 years.
"It’s been fun to watch the brand rise in popularity and become a world-wide phenomenon. We are delighted to be associated with Atlantyca and to finally have a chance to bring Geronimo Stilton dolls and toys to the market."
Launched in 2000 by leading Italian publisher Edizioni Piemme through a series of children’s books, Geronimo Stilton is a famous Mouse-author/newspaper editor who writes amusing adventures.
Sales of Geronimo Stilton books top 13 million in the US and 75 million copies have been sold worldwide.
Two seasons of the Geronimo Stilton animated series are now being broadcast in over 100 countries and the third season set to commence production this year.
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