Studio Anne Carlton has signed a couple of new licences for its Supercast range: The Snowman and Paddington Bear.
These brands join the previously announced The Hive Supercast product, which is based on the popular TV show. All three will hit shelves in spring 2013.
The Supercast range of make-your-own model fridge magnets target the kids’ arts and crafts market.
The Snowman Supercast product comes following the success of Channel 4’s recent high profile launch of the Snowman and the Snowdog movie at Christmas, and the celebrations for the 30th anniversary of the original movie.
Supercast gives children of all ages the chance to make their own Snowdog and other characters in the form of fridge magnets.
In addition to this, the Snowman and the Snowdog movie will be launched on DVD this autumn, with a supporting media campaign.
Finally, Paddington Bear will make his movie debut in 2014. The Supercast Paddington Bear mould allows kids to make fridge magnets featuring the famous bear in some of his iconic poses.
The Supercast collection also includes chess sets, historical and generic characters and other modern popular children’s characters. The products are priced between £4.95 and £11.95.
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