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New-look firm signs deal with DreamWorks Classics for popular children's character.

New CGI Noddy on way from Gaumont Animation

The newly rebranded Gaumont Animation has revealed its first deal – a tie up with DreamWorks Classics for a new 3D CGI Noddy animation.

Gaumont Animation is the new name for Alphanim, with the new-look firm making its debut at MIP-TV in April.

Its first deal is with DreamWorks Classics and France Televisions for 52 new 11-minute episodes of Noddy.

"This is an exciting time for Gaumont Animation as we expand our development efforts to include both original content and classic properties," said Pierre Belaisch, MD of Gaumont Animation. "I am confident that with our new strategic game plan, new shows and new name we are moving into a very rewarding period for our company."

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