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Campaign will reach over 800,000 users on the kids' trading website.

Almost Naked Animals teams with Swapit

9 Story Entertainment is increasing its marketing push for TV show Almost Naked Animals with a campaign on kids’ swapping and trading site Swapit.

The campaign will run from the middle of March and continue through the Easter period. It will reach over 800,000 users on the site. T

Activity will include display ads, email newsletters, as well as an Almost Naked Animals blog review and themed competition where users can win Swapits points.

In addition, the Almost Naked Animals game, Stunt Launcher, will be featured in the game zone area of the site.

Almost Naked Animals will also gain coverage in boys’ print publications throughout spring.

Gayle Tarrant, partner of Lisle International Licensing, said: “We are really pleased with the campaign as it will allow new and existing fans of Almost Naked Animals to immerse themselves with the property even further.

"With branded activities and games being used throughout the site, children will be able to discover the characters of the show in a fun way. We are all really excited about the Swapit activity, as early indications are that it will be incredibly popular with the target audience.”

For more information about Almost Naked Animals, email gayle@lislelicensing.com.

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