French animated series Totally Spies will spend the summer at one of the world’s most visited tourist attractions: Château de Versailles.
Starting in April, a number of events, competitions and giveaways will take place including treasure hunts and a screening of a TV special.
The one-hour special will recreate the Château and gardens "with the utmost historic accuracy".
The cross-promotions were arranged by Zodiak Kids CP Paris, Château de Versailles Spectacles (CVS) and TF1.
Versailles receives seven million visitors a year with over five million coming from outside France.
The event will support the launch of the Totally Spies Season 6 (26 26-minute episodes) on TF1 in September 2013.
The new season, produced by Marathon Media, a Zodiak Kids company, has been sold to Nickelodeon (German speaking Europe, Benelux, CE Europe, Nordics, CIS, SE Asia, and Africa), Disney (France), Cartoon Network (LatAm), Teletoon (Canada), DeA Kids (Italy), and MBC (Middle East).
Key licensees Paperbox Magazine (the official Totally Spies! magazine) and Hachette Jeunesse (publisher of over 50 novels, compilations, comics and activity books) will also participate.
A special kids-oriented visitor’s booklet will be created for the occasion. This will be branded with Spies and participating licensees logos.
The main events at Versailles will extend from June through September, while online marketing campaigns will run from April throughout the summer on CVS’ websites, Facebook and Twitter; Totallyspies.com, Totallyoo.fr and TF1’s site Tfou.
Patricia de Wilde, SVP, Consumer Products, Zodiak Kids CP Paris, said: “We have been working on this truly unique and very fun marketing plan for almost one year, and have really enjoyed the creativity, effort and original ideas that all our partners have contributed.
"We believe the result will be quite extraordinary, and will lead to very concrete results for everyone involved. The pairing of two known French institutions such as the Château de Versailles and Totally Spies! is an inspired combination."
Totally Spies’ worldwide TV and licensing rights are held by Zodiak Kids. All TV rights are handled by Zodiak Rights, while consumer product rights are managed by Zodiak Kids CP Paris.
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