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Agency JELC explores licensing opportunites; UK "one of most important markets".

BRAND PROFILE: UFC

Mixed martial arts has taken the world by storm. It’s the fastest growing sport across the globe.

Ultimate Fighting Championship (UFC) is the largest promotion company in the world. And it celebrates its 20th anniversary this year with a planned ‘supershow’ at New York’s Madison Square Garden this November.

“JELC believes that the UFC has huge licensing potential as awareness of MMA as a sport and fitness regime grows across Europe and Russia,” Jane Evans, founder of JELC, UFC’s European licensing agency, told Licensing.biz.

Click here to read the full UFC brand profile.

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