The UK Sunday broadcast of Nickelodeon’s 2013 Kids’ Choice Awards was the number one rating show across all kids’ channels.
The premiere of the annual awards show – hosted by actor Josh Duhamel – gained an average audience of 269,400 individuals, including 187,700 kids aged four to 15. This was a 43 per cent increase on last year’s viewership.
The number one broadcast on Nickelodeon this year, the 2013 show aired from 6pm to 7.30pm on Sunday March 24th, with viewership peaking at 220,200 kids. The Awards pre-show, which aired at 5.30pm, also won it broadcast slot with an average audience of 124,800 four to 15 year olds (189,100 individuals).
Winners included One Direction, Tom Daley, Johnny Depp and Kristen Stewart.
Nickelodeon’s 2013 Kids’ Choice Awards will be seen in more than 350 million households around the world and will be translated into more than 25 languages.
The international sponsor of the event was new DreamWorks’ movie, The Croods.
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