Video games publisher Konami Digital Entertainment has hired Sandra Arcan as senior manager, licensing and merchandising EMEA.
Arcan (pictured) will help the firm extend the reach of its key brands through licensed products across the EMEA and Australia/New Zealand region.
She previously held the role of associate licensing and retail director at 4Kids Entertainment, and brings a wealth of experience both in the licensing and retail buying industry.
"We are delighted to welcome Sandra to the company," said Shinji Hirano, president of Konami Digital Entertainment, GmbH (Europe). "She brings with her a clear vision and a wealth of experience in brand licensing and marketing strategy. Her role will be to drive our merchandise, exploiting the potential of our licensed products across our diverse IP portfolio, licences and key retailers.
"Focusing on our core brands Metal Gear Solid, Castlevania: Lords of Shadow, Pro Evolution Soccer, as well as classaic Konami arcade titles, Arcan will develop our new business strategy across the Konami proposition."
Arcan added: "The legacy and highly captive audience, as well as stunning artwork which comes with Konami’s IP portfolio, creates fantastic licensing and brand extension opportunities. With a raft of excellent partners already on board such as a long running DTR with Uniqlo, the prospects to build on this are very exciting."
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