151 Products is to launch a range of Tango brand car air fresheners, incorporating four popular Tango flavours: orange, apple, cherry and lemon.
The new line will be available to retailers from May.
In a two-year deal with Britvic Soft Drinks, the air fresheners are 151 Products’ second Tango-themed product to hit the market.
Developed by the firm’s in-house lab, the car air fresheners will be available in two pack options and will retail at £1.99.
The new product follows a range of Tango shower gels announced in November 2012, available to retailers in 400ml packs with an RRP of £1.49.
Richard Shonn, managing director of 151 Products, said: "We have a wealth of experience within the car care market, having supplied retailers with our ‘Car Pride’ range over 12 years.
"151 Products’ understanding of the market, combined with the strength of the Tango brand, has enabled us to create a product that will resonate with many customers.
"Tango’s cheeky personality and branding lends itself to a number of products incredibly well."
151 Products supplies a number of retailers throughout the UK and is targeting the new range at existing accounts.
For further information or to place an order visit www.151.co.uk or call 0161 839 5949.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.