Home / Lifestyle / Caroline Mickler to represent Boo – The World’s Cutest Dog
Firm will manage UK programme; Knockout Licensing also appoints sub agents in France and Australia.

Caroline Mickler to represent Boo – The World’s Cutest Dog

Caroline Mickler will manage Boo – The World’s Cutest Dog’s licensing programme in the UK and Ireland.

The firm is one of three sub agents for the brand which have been appointed by agency Knockout Licensing.

MJA Licensing will oversee the Boo licensing programme in France, while Grahame Allan Company Pty will manage the brand in Australia. 

Mickler has already signed two UK licensees for Boo – the social media sensation with over 6.8 million Facebook fans – Blueprint Collections and Global Licensing.

Blueprint will produce Boo writing instruments, pencil cases, stationery sets, notebooks, notecards, storage boxes, stickers, book bags and more. Global Licensing will manufacture and market Boo T-shirts in adult sizes.

These two join Paladone Products, Somerbond and Watermelon, as part of Boo’s growing UK licensing roster.

“Having started as a Facebook sensation, Boo’s celebrity status has always been an international phenomenon,” said Knockout Licensing Co-President Tamra KnepferKnepfer. 

“Now Boo’s fans in Europe and Australia will be able to enjoy products featuring their favorite Pomeranian – ‘the cutest dog in the world.’"

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

About dt-admin

Check Also

NFL fans can own a piece of history with new Football Greats clothing line

The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its …