Caroline Mickler will manage Boo – The World’s Cutest Dog’s licensing programme in the UK and Ireland.
The firm is one of three sub agents for the brand which have been appointed by agency Knockout Licensing.
MJA Licensing will oversee the Boo licensing programme in France, while Grahame Allan Company Pty will manage the brand in Australia.
Mickler has already signed two UK licensees for Boo – the social media sensation with over 6.8 million Facebook fans – Blueprint Collections and Global Licensing.
Blueprint will produce Boo writing instruments, pencil cases, stationery sets, notebooks, notecards, storage boxes, stickers, book bags and more. Global Licensing will manufacture and market Boo T-shirts in adult sizes.
These two join Paladone Products, Somerbond and Watermelon, as part of Boo’s growing UK licensing roster.
“Having started as a Facebook sensation, Boo’s celebrity status has always been an international phenomenon,” said Knockout Licensing Co-President Tamra KnepferKnepfer.
“Now Boo’s fans in Europe and Australia will be able to enjoy products featuring their favorite Pomeranian – ‘the cutest dog in the world.’"
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