Ragdoll Worldwide has appointed a new brand manager as it looks to further extend its licensing activities.
Hina Sanghrajka (pictured) will assist in driving licensing revenue, manage the creative and product development process, work closely with licensees, promotional partners and retailers. She wil also formalise strategic brand plans for Ragdoll’s portfolio.
This includes The Adventures of Abney & Teal, plus In The Night Garden, Teletubbies and Dipdap.
Sanghrajka was previously licensing executive at LOCOG, working across all toy, gift and souvenir categories for the London Olympic Games. She has also worked at Hit Entertainment as product development manager.
"We’re delighted to welcome Hina to our team," said Stephen Gould, Ragdoll’s commercial director. "Her considerable knowledge and experience will be invaluable to the growth of the Ragdoll brands during a key period of expansion and diversification."
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