Panini UK has launched the official Teenage Mutant Ninja Turtles Magazine.
Based on the popular children’s show, the new title will be a four-weekly, 36-page publication aimed at children aged five to nine.
The magazine launch has already secured significant promotional space in major retail groups and independents while receiving heavyweight TV support across Nickelodeon.
Each issue of the magazine will be cover mounted with a free gift. As a further incentive, the first three issues will giveaway the brand new Turtle Power trading cards and a limited edition card.
Jess Tadmor, head of marketing at Panini, said: "Teenage Mutant Ninja Turtles fever is sweeping across the UK.
"Having claimed the number one spot as the official number one new property in the UK, Panini are extremely excited to welcome this leading boys’ brand into our portfolio.”
The launch of the magazine arrives in the same year the brand enjoys success with toys, trading cards, apps and the announcement of the new film.
Teenage Mutant Ninja Turtles airs every Saturday morning on Nickelodeon.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.