Ragdoll Worldwide’s hit pre-school property, In the Night Garden, is aiming to pull in more than 100,000 visitors for its summer tour, which runs until September in various cities.
In the Night Garden Live kicked off earlier this month at the Live Quarter at The O2 (where it will run until June 22nd). It moves to Old Deer Park in Richmond from June 29th to July 14th, then Cannon Hill Park in Birmingham (July 25th to August 8th) and Manchester’s Trafford Centre (August 15th to September 1st).
The musical experience, produced by Minor Entertainment, features two separate shows throughout the run – The Pinky Ponk Show and The Ninky Nonk Show. There is also an opportunity for families to meet the show’s stars.
Some 340,000 fans have enjoyed the show since it launched in 2010, with this summer’s tour expected to attract over 100,000 visitors. More than 30,000 tickets were sold in the first five days of release.
The show is presented in its own all-weather, purpose built inflatable show dome with a number of family friendly activities.
"In the Night Garden Live is a magical and all immersive theatrical experience for young audiences, and its continued success is testament to the strength of both the brand and the pioneering creativity and technology used to create this huge and challenging project," said Stephen Gould, commercial director at Ragdoll Worldwide.
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