GB Eye has signed a new contract to supply posters, prints and more to HMV on an exclusive basis.
The deal includes posters, 3D posters, prints, canvas, frames, framed images, badges, badge packs, stickers, sticker packs, and tattoo packs, and runs until May 2016.
HMV already stocks several GB Eye licensed goods featuring popular music, gaming and movie brands.
GB Eye licensing manager Max Arguile told Licensing.biz: "GB is delighted to once again secure the long term exclusive supply for these key products into this important customer.
"With Hilco’s new backing and investment there are great opportunities for GB’s products in the High Street’s main entertainment outlet. This further reinforces GB’s position as the UK’s dominant poster and related merch company.
"Watch out for more great new products soon."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.