LazyTown, the kids’ entertainment and healthy lifestyle brand, has kicked off a host of new deals and promotions in the US.
A brand new TV series of LazyTown has just premiered in the US on 24-hour pre-school network Sprout, which shows airing at 7am Monday to Friday.
This autumn, the new season will run on Saturday mornings during the NBC Kids block. Plus, it airs in Spanish on Telemundo.
LazyTown has also signed Buddy Fruits as a new official healthy snacks-on-the-go partner. Buddy Fruits markets a full range of all-natural, fruit-based snacks for young children.
The deal will include point of sale in Buddy Fruit’s national retail program, special online digital campaigns and live events with Sportacus in local markets.
LazyTown and media partner Sprout have also joined forces with YMCA around Healthy Kids Day. The aim is to encourage healthier behaviours throughout the summer. Sprout and LazyTown will air national TV spots to drive parents to a special website.
Furthermore, LazyTown will also educate the American Heart Association’s youngest Heart Walk participants and families. Sportacus, the star of the LazyTown TV series, will appear at up to 25 various Heart Walks across the country throughout 2013.
In addition, the brand has partnered for a second straight year with Produce For Kids, a year-round healthy eating resource for families. A national campaign will feature point of sale kiosks in fresh produce departments in over 3,000 grocery stores.
Finally, LazyTown has partnered with Ad Council to support its oral health campaign encouraging kids to “brush 2 minutes 2 times a day”. For more details, check out the interactive website www.2min2x.org.
LazyTown was acquired by Turner Broadcasting in 2011.
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