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Spin Master receives "overwhelming feedback" from retailers ahead of TV campaign.

Monster reaction to new Monster University toys

An official line of toys based on new Disney movie Monsters University is selling into retail strongly ahead of launch.

The range – from master toy licensee Spin Master – includes the Sulley Monster Mask role-play product (pictured), feature plush such as the My Scare Pal Sulley, collectables and action figures, games, Spin Master’s Roll-A-Scare segment and Boo from the movie Monsters, Inc.

The Sulley Monster Mask has also recently featured in Hamleys Top Ten toys predicted to make a big impact this Christmas. Read the full story here.

“We have received overwhelmingly positive feedback from all retailers on our range,” Spin Master’s UK marketing director Phil Hooper told ToyNews.

“Early sell-through indications are positive and will build in the coming weeks up to movie launch on July 12th.”

Read the full story on Toy News.

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