Disney’s latest big budget blockbuster has suffered in its opening weekend in the US, grossing just over $29m according to figures at Box Office Mojo.
After being hit with a wave of negative reviews in the US, the film found itself playing second fiddle to Despicable Me, which took $82.5m over the weekend.
The Lone Ranger has been touted as Disney’s attempt at another Pirates of the Caribbean style franchise, reuniting director Gore Verbinksi, producer Jerry Bruckheimer and usual box office gold Johnny Depp.
Instead, it looks more like a repeat of Disney’s poor showing with John Carter at the box office last March, with the sci-fi epic making more than The Lone Ranger in terms of it’s opening weekend ($39.6m).
The film now looks to be relying on strong results at the international box office to recoup its budget, which is reportedly more than $215m.
The Hollywood Reporter has also claimed that the film will likely cost Disney more than $150m when taking into account the added marketing costs of around $175m
Whilst the US critics claimed ‘your expectations of how bad The Lone Ranger is can’t trump the reality’ (Rolling Stone), calling it ‘a bloated, misshapen mess’ (New York Post), the UK’s biggest-selling film magazine Empire gave it an early four-star review.
But whether a potentially warmer UK critical reception will be enough to see The Lone Ranger triumph in the UK can be seen when the film arrives here on August 9th.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.