Walker Books is launching four new picture books inspired by the Tilly and Friends TV series.
The show is currently airing on Cbeebies and consistently features in the top four ratings on the channel for children aged four to six, and top ten for housewives with children aged 0 to three.
The new books are all priced at £3.99 and are The Best Day Ever, Star Party, Listen to Me and Let’s Get Wheeling.
The TV series has so far been sold to 25 international partners, with a full licensing programme kicking off in the autumn, including apparel and toys.
The original Tilly and Friends picture book series – by Polly Dunbar – has sold 50,000 units in the UK and over 150,000 in the US, Australia, Germany, France, Norway and Japan.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.