The finalists in all six of the Best Licensed Property categories in The Licensing Awards 2013 have been revealed.
The list was created by an extensive panel of experienced retailers and licensees.
“The contenders in the licensed property categories stand as testament to the dynamism which is inherent in this ever evolving industry,” said Ian Hyder, joint managing director of Max Publishing, owner of The Licensing Awards and The Licensing Source Book.
“There is an impressive array of finalists from right across the spectrum, newer entertainment properties which have really ‘hit the spot’ in the last year to real stalwart brands that have successfully wielded the power of their heritage while maintaining their relevance in today’s challenging market place.”
The finalists for each category are detailed below:
Best Preschool Licensed Property finalists:
Mike The Knight
Thomas & Friends
Tree Fu Tom
Best Schoolers/Tween or Teen Licensed Property finalists:
Teenage Mutant Ninja Turtles
Best Sports Licensed Property finalists:
Arsenal Football Club
Liverpool Football Club
Manchester United Football Club
Tottenham Hotspur Football Club
Best Celebrity Licensed Brand finalists:
Best Brand Licensed Property finalists (‘Brand’ meaning non-entertainment eg heritage, fmcg, transport):
Stanley Black & Decker
Wall’s Ice Cream
The Classic Licensed Property Award finalists (This is for properties that are over 10 years old. The winning property will enter the Classic Hall of Fame and join previous winners, Mickey Mouse in 2012 and Star Wars in 2011):
Me to You
The winners for the Best Licensed Property award categories will be revealed (alongside the winners of the Product Awards and Marketing Communication Award, the finalists of which have already been revealed) at The Licensing Awards event on Tuesday September 10th in The Great Room at London’s Grosvenor House Hotel.
Over 1,300 retailers, licensees, licensors and industry suppliers are attending The Licensing Awards 2013.
Tickets for The Licensing Awards 2013 event are available from Createvents over the phone at 01252 781178 or via e-mail at email@example.com