First, there was ‘an app for that’. Now it seems, thanks to @IQuoteForHer there is probably a quote for that.
Licensing agent, Game of Two Halves has been appointed as representative for @IQuoteForHer, the first Twitter property to be licensed.
The brand offers the opportunity to capitalise on the trend for word-based products rather than image-based products with over 600 unique quotes for followers to Favourite and Retweet.
@IQuoteForHer has built up a large following through messages such as ‘Life’s so much better when you’re tanned’, ‘Shoes speak louder than words’, and ‘The best women are a little crazy’.
The Twitter property now has over 81,000 followers, including celebrity fans such as Amy Childs, Nicola McLean and Danica Thrall.
"@IQuoteForHer Tweets are very well written so that young women Favourite and Retweet them and that’s why it has built up such a strong following in such a short space of time," said Paul Comben, Game of Two Halves managing director.
"It represents a modern and original opportunity for licensing and we are already in discussions with potential licensees across a number of categories, with the first agreement to be announced very soon."