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New firm aims to be a 'virtual shop window' for brands and retailers.

The Brand Informer opens its doors

A new site which is aiming to be an integral tool for buyers – The Brand Informer – has launched.

Brand owners are able to upload information regarding their licensed products, detail product attributes, the target markets, product video demonstrations and multiple pictures.

In addition, retailers are provided with all the necessary information of how to purchase. A brand overview can also be detailed, as well as highlighting future key brand activation dates to assist with retail forward planning.

The Brand Informer has been designed to sit in a retailer’s intranet site. Buyers will be able to search for products through option choice and filtering systems to enable them to find the specific product they are searching for.

Products and brand information is displayed in a uniform manner, making information gathering simple and straightforward.

For further details on The Brand Informer, simply contact Victoria Preston by clicking on this link.

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