The Wombles is to get an "holistic, multi platform relaunch" according to Dramatico Entertainment, with plans afoot for a live action/CGI film, merchandise, a pop group tour and an online world.
With the controlling stake in the core rights now under one roof – for the first time in The Wombles’ history – Dramatico’s chairman Mike Batt has revealed the raft of new activity.
The firm has appointed Genevieve Dexter of Serious Lunch as co executive producer with Batt. Dexter’s role will include the raising of £5 million to fund a variety of media and to source UK and international partners for the exploitation of the rights.
"Many people have attempted to bring back classic properties, and failed," Dexter explained. "What sets The Wombles apart is that they were ahead of their time, as the first recycling enthusiasts and with the extra dimension of the band which brought them to a family arena.
"The rights have now been regrouped and adapted for 21st century tastes and media consumption, although the relevance of the original themes holds strong and the messages therein are perhaps even more widely accepted today."
Dramatico will be creating a series of 52 x 11-minute episodes for Milkshake, due to air in 2015.
Batt said: "It will look more like stop motion but with great fur. We believe that there are audiences of new children and international audiences who missed The Wombles the first time around and will be thrilled to see the brilliant high quality animation and new musical production we shall be mounting."
Dubit will also be creating an online Wombles World interactive experience.