Dracco has made its move for the forefront of the confectionary industry, joining Sendokai Champions for the manufacture and distribution of branded candy throughout Spain.
In an agreement with Enjoy Brand Licensing and Nottingham Forest, the firm will develop a range of sweets including lollipops, jellybeans, bubblegum, eggs and chocolate bars to be distributed across the region.
Co produced by Kotoc and TVE, the Sendokai Champions brand is based on a children’s TV animated series, airing on Clan TV.
The series follows the adventures of four children who fight against the invasion led by Marshal Zorn. The series has enjoyed strong audience ratings across Spain, reaching more than three million children.