Redan’s multi-character primary girls magazine, Sparkle World, is making its first foray into licensing – teaming up with clothing brand Horses with Attitude.
HWA is also producing similar clothing lines for Redan’s character The Goblin Princess and older girls’ magazine Ponies & Co.
The firm is best known for its equestrian fashion range of Messy Mare clothing.
"We have long seen huge potential in Sparkle World as a leading lifestyle brand for primary girls," said Michael Gottlieb, CEO of Redan Alchemy. "Feedback from readers and their parents indicates that a fashion line is long overdue and with the perfect marketing tool at our disposal in the form of Redan’s top selling magazines, we hope HWA’s bespoke clothing ranges will be a huge success and great addition to the Sparkle World brand."
Gary Meynell, head of sales at HWA, added: "We are delighted to be working with Redan to create a truly bespoke range of high quality tops and bags that reflect the values and charm of their unique licences."