Carte Blanche Group has agreed a new licensing deal with International Greetings for the Me To You brand.
International Greetings will create a range of Me to You everyday and seasonal roll wrap, gift tags and Christmas crackers to the UK market in spring and summer 2014.
“We’ve enjoyed great success managing the roll wrap category in-house but are keen to maximise its potential and expand still further," said Steve Blakemore, category director for Carte Blanche’s greeting cards and dressings business.
"This partnership will allow us to draw upon the vast distribution network that International Greetings can offer and we have no doubt that their focus, enthusiasm for the brand and unrivalled expertise in the category will expand the reach of our product offer to a wider consumer fan base.”
Emily Thomas-Hey, product Manager at International Greetings added: “We are absolutely thrilled to work with Carte Blanche on this fabulous brand, one that is loved by millions.
"We are looking forward to maximising Me to You to its full potential in this product category by providing a comprehensive product offering to both existing and new customers.”