Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating the one millionth copy of its Batman Automobilia partwork title.
The milestone – reached in ten months after its launch – cements the line as the publisher’s most successful Super Hero vehicle launch ever.
The Batman Automobilia artwork launched in the UK in January 2013 before rolling out in the US and Australia. More than 200,000 Batman fans visited the Eaglemoss subscription site in the first month to get their hands on the fortnightly series, offering an official 1:43 scale die-cast model of iconic Batman vehicles.
Pilar Zulueta, EVP and general manager, Warner Bros. Consumer Products EMEA, said: "With his roots in DC Comics, Batman has become one of the best know Super Hero crime fighters of all time.
"When we think of Batman, we automatically think of his gadgets, the super-villains he goes up against and his cool vehicle – the Batmobile.
"Working together with the team at Eaglemoss we wanted to find the perfect way to bring these different Batmobiles to life in the hand of the consumers. We have achieved that in the Eaglemoss published Automobila artwork collection."
Maggie Calmels, group development director, Eaglemoss Publishing Group, added: "The Batman Automobilia artwork collection combines Batmobiles from all the different kinds of media – movies, TV, animation and comics.
"We’re even planning to include Batmobiles from video games and upcoming animated series. We know that pulling all of that together has an enormous appeal to collectors and is as it’s something that hasn’t been done before and it’s genuinely new and exciting.
"We are very proud to be part of this project."