Brands With Influence is preparing to bring the popular pre-school character, Woolly to life in a new way with the launch of the new Woolly and Tig app.
Developed by Bionic, the app will feature interactive activities as well as a scheduler for parents, helping them encourage kids to complete everyday tasks.
Dom Wheeler of Brands With Influence, said: "This new app is the next stage in the exciting development of the Woolly and Tig brand.
"Both Tig and her favourite comfort companion have already amassed a huge fan base of children and adults, and we are delighted to be able to bring them a new way to enjoy the characters.
"This new app is incredibly lifelike and children will love playing and interacting with their favourite furry friend, while parents will find the hidden scheduling features invaluable when encouraging their children to perform essential, but somewhat tedious, daily tasks such as brushing their teeth or tidying up."
As part of the launch, Brands With Influence has also teamed with Evolution PR and UKMums.tv, recruiting 50 bloggers to test drive the new app.
Furthermore, coverage on sites such as Made for Mums, Netmums and within the CBeebies magazine has been secured.