Wild Pumpkin Licensing International has been appointed exclusive licensing agent for Chupa Chups, representing the brand across Australia and New Zealand.
With plans to roll out a programme over the course of a three year deal, Wild Pumpkin will work to secure and manage licensees across a range of lifestyle categories, including apparel, cosmetics, fashion accessories, footwear and homewares.
The range will be primarily targeted at teenagers.
Christine Cool, senior brand manager of Chupa Chups licensing division, said: “We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets.
"They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own."
Lim Mi-Kyoung, managing director of Wild Pumpkin Licensing International, added: "Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups in the Australian and New Zealand Markets.
"The brand’s strong presence serves as the ideal launching platform for an exciting consumer products programme.”