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HTI signs first wheeled toy licence for the Cbeebies brand.

BBC Worldwide adds to Something Special portfolio

BBC Worldwide has signed its first wheeled toy licence for the Something Special brand with HTI.

The deal covers Move and Groove scooters, Quad skates, ten-inch and 12-inch bikes, plus Balance Bikes, all of which are due to launch in autumn/winter.

"We are delighted to be working with the BBC on such a flagship Cbeebies properties," said Andrew Coplestone, HTI’s licensing director. "As a leading manufacturer in wheeled toys, we are looking forward to applying our design and development expertise, combined with such a bold, colourful brand identity to deliver a winning range of wheeled toys that truly is ‘something special’."

Clare Piggott, head of merchandising at BBC Worldwide, added: "It’s an exciting time to be launching a eange of wheeled toys for Something Special with HTI.

"Demand for Something Special is really gaining momentum in the market and wheeled toys are a perfect addition to our expanding product ranges."

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