Rainbow Designs is celebrating 45 years of The Very Hungry Caterpillar with the unveiling of a new toy range based on the popular pre-school property.
The new anniversary range was launched at this year’s Spring Fair and includes expansions in its infant developmental lines.
Marking the milestone, the new collection includes the Tummy Time Playmat, Large Developmental Elephant, Large Developmental Ladybird, Twist and Click Blocks and a wooden Counting Caterpillar.
The literary work from Eric Carle was first published in 1969.
Anthony Temple, Rainbow Designs’ managing director (pictured above), said: "We are delighted to be toasting The Very Hungry Caterpillar in its 45th year and to be showcasing our new products at Spring Fair.
"The Very Hungry Caterpillar is an enduring classic loved by pre-schoolers and parents alike, and Spring Fair was the perfect platform for the launch of our colourful, fun and educational new products – and to kick-start 45th anniversary celebrations and events which are lined up for this year."
The latest additions join Rainbow’s portfolio of The Very Hungry Caterpillar plush, wooden and developmental toys.