Allsorts Licensing has secured a new three-year deal with Fashion Lab to develop a range of girls, teens and ladies clothing featuring Betty Boop.
Products will include leisurewear, underwear and outerwear, as well as adult lingerie and matching accessories.
"We are very much looking forward to working with everyone on the Betty Boop brand," said Andrew Webster, VP at Fashion Lab. "We love properties with great heritage and believe that we shall have a strong reaction from all our retail partners over the near future as we put our ideas into action."
Cathleen Titus, VP of international licensing at King Features – the worldwide exclusive licensing agent for Betty Boop – added: "Betty Boop is an incredibly versatile character. Her strong graphic appeal and sassy persona have endeared her to millions around the globe and propelled her to an iconic state in the fashion world.
"We are looking forward to seeing where the creative efforts of Fashion Lab take her next."