Click Distribution has partnered with Mind Candy to launch a range of cook and bakeware featuring the globally renowned kids property, Moshi Monsters.
Launching in September this year, the new range will include mixing bowls, whisks, measuring spoons, aprons, silicon moulds and cookie cutters, all designed to get kids in to the kitchen.
The launch will mark Click Distribution’s first foray into children’s kitchen utensils.
The firm believes the range will appeal to a vast number of retailers, targeting toy shops, department stores and grocers as well as online traders.
Mark Hillier, managing director, Click Distribution UK, told Licensing.biz: “We know that cooking and baking is very popular right now, but we were surprised that we couldn’t find any licensed bake ware specifically for children. We decided to take our first plunge into producing the range ourselves.
“We have known the team at Mind Candy for years and enjoy working with them. Moshi has been incredibly successful and appeals to both sexes, which is really important for this range.
“We have already had great response from this range and we believe that Moshi is now an evergreen license that will go on selling for years to come.”
Product prices will begin at £12 for the first set and will reach £25 for the larger kits.
Click has confirmed that it is in negotiations with Mind Candy to deliver further ranges in the near future.