Lisle International Licensing has signed a new deal with Egmont UK for a publishing programme for hit app game Temple Run.
Egmont’s Temple Run range will span fiction, ebooks, activity books and a magazine, and Lisle has also licensed annuals and non-fiction magazines to complete the global publishing offering.
A major ‘Choose Your Own Adventure’ Temple Run fiction series will launch in 2014 and readers will be able to choose their own twists within the story, just as they would when playing the game.
Egmont is also launching a brand new range of activity books that will featuring app brands, and Temple Run will be a flagship title in this ‘Downloaded’ series. Each book will feature puzzle and game content inspired by the games, and the range will land at retail in summer 2014.
“Temple Run is a hugely exciting acquisition for Egmont," said Emma Cairns Smith, license acquisition director, Egmont UK.
"The game is dynamic and exciting, has cliff hangers, wrong turns, disappointment and triumph; i.e. a publisher’s dream."
Gayle Tarrant from Lisle International Licensing added: “The partnership with Egmont is perfect for the license as it will allow for deeper involvement by fans into this epic endless runner story and provides a new way for them to experience the excitement that the game creates.
“This next chapter for the Temple Run Licensing Programme will mark the start of an exciting year for the property, with Temple Run Annuals going in to market this month followed by National Geographic non-fiction explorative books planned for fall 2014.
"In addition a further game release, an additional global platform announcement and increased marketing activity are all planned for 2014 to support the brand and licensees.”