LIMA is gearing up to provide three educational seminars at the London Book Fair 2014, headed up by Kelvyn Gardner as he explores the benefits of licensing in the publishing industry.
Gardner, LIMA UK’s managing director, will take to the stage on Tuesday, April 8th to present an interactive session on how publishers can use licensing to drive revenue and extend their content.
In his Licensing for Publishers talk, Gardner will be joined by Claire Potter, managing director at Metrostar Media and Eric Huang, development director at Made in Me.
On Wednesday, April 9th, DC Thomson and Co’ head of brands, Tim Collins, will present his talk, Building the Beano into a children’s brand for the 21st Century. This will take place in the Children’s Hub on the show floor in Earls Court One.
Finally, Gardner will be back to close the series of talks on Thursday, April 10th with his Licensing Digital Content discussion in which he will explain how websites, apps and games can use licensing principles to enter the consumer products market.
This will take place in the Digital/Tech Theatre on the show floor Earls Court Two.
LIMA will also be presenting a stand at the London Book Fair, where Gardner will be available to provide advice on licensing for the publishing industry throughout the event.
He said: “LIMA’s presence at this year’s London Book Fair will demonstrate to the publishing community the effectiveness of licensing as a marketing tool.
“Already a big sector in licensing, there is terrific potential for publishers large and small to both license their IP to other consumer goods companies, or to acquire existing rights from IP owners to boost their own publishing output.
“We will be at LBF to help them do all of that and more.”