The Matt Hatter Chronicles is taking to the Asian market with new broadcast deals and toy launches planned across the territory.
Cartoon Network has signed a three season deal for the popular boys’ series and will premiere seasons one and two across India, Pakistan, Bangladesh, Nepal and Sri Lanka this summer.
The hotly anticipated third season will follow with its territory debut scheduled for later this year.
Krishna Desai, executive director and network head, kids, South Asia, Turner International India, said: “As part of Turner’s commitment to deliver quality and engaging content, we are thrilled to launch Matt Hatter Chronicles exclusively to Cartoon Network fans in this part of the world.
“By partnering with Platinum Films, a leading global production house, we hope this new series becomes the latest addition to our repertoire of successful properties in India.”
Meanwhile, Matt Hatter master toy partner, Simba Dickie is readying for the launch of its toy line across India, incorporating role-play, vehicles and action figures.
The launch will be bolstered by Platinum’s recdent appointment of Dream Theatre to manage the licensing programme and marketing campaign for Simba’s presence in India.
Shree Narayan Sabharwal, Business Head, Simba Toys India said: “We believe that the fabulous story content of Matt Hatter partnered with the unbelievably creative team of Platinum Films will be a wellspring for many innovative and successful toy products.
"This association is an extension of our commitment to meet the needs of our young Cartoon Network viewers and bring a smile to their face.”