Rainbow is continuing to extend the global reach of Winx Club as the popular brand launches its first Winx Club Trade Show in Malaysia.
The event has been developed to illustrate the range of opportunities available through the Winx Club property, as well as unveil the new Winx Club Brand identity for retail.
The Parkson Nu Sentral mall in Kuala Lumpur will be the first Asian location to host the new concept, a redesigned fashion-led style for the brand, incorporating a new palette of black and gold.
Press and industry representatives will be invited to the grand unveiling.
The brand’s new retail identity complements its new and growing focus on fashion, a sector in which Winx Club already boasts more than 55 partners for lines such as apparel, footwear, underwear, socks and fashion accessories.
Joanne Lee, CEO of Rainbow International, said: “The strength of the Winx Club brand at retail is a reflection of the TV show’s position as a worldwide phenomenon.
“The Winx Club show and brand have had a great reception in Asia so the trade show will be a valuable resource for new and potential partners, while Malaysia is an ideal place to unveil the new Winx Club Brand Identity for Retail.”