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Zapf Creation hires Watermelon Creative to create style guides to support licensed product ranges.

Baby Annabell and Baby Born licensed product ranges on the way

Zapf Creation has commissioned Watermelon Creative to create style guides to support licensed product ranges based on the firm’s doll brands by spring 2015.

Two of Zapf Creation’s flagship brands are now the UK’s best-selling large dolls.

Baby Annabell tops the list as the number one large doll brand in Great Britain, while Baby Born was second.

"We are very excited to be working with Watermelon Creative and TLC to deliver our next precious bundle of joy," said Tina-Louise Foster, snr director of international licensing.

"2015 is set to be another incredible year for Baby born and Baby Annabell”.

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