Space Enterprises has teamed up with DIC 2 in Italy for the launch of an extensive licensing programme for The Hive.
Known locally as La Casa delle Api, the CGI animation is broadcast by Rai Yoyo and Disney Junior. It is one of the most popular pre-school shows in the territory.
DIC 2 has already notched up 20 licensees, including books and activity books, sticker albums, toys, board games and puzzles, gadgets, shoes, umbrellas, toiletries and confectionery.
Gigio Rosa Promotions is on board for live shows and events, while Mookie is the master toy partner.
"As well as all of these initial deals, The Hive also attracted the interest of many more potential licensees at the recent trade fair in Bologna," said Gianfranco Mari from DIC 2. "We believe the show has really found its way to the hearts of the Italian audience."
Space Enterprises’ Mark Hurry added: "The great work that DIC 2 has delivered so far in Italy, and the response of the licensing community, lays the foundation for a successful and profitable licensing programme. In a very short space of time Italy has become a ‘model’ territory for The Hive."