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Allsorts Licensing continues to grow classic brand into new areas.

Popeye proves his strength in Urban Outfitters

T-shirt designs featuring classic characters Popeye and Olive Oyl are proving a hit in Urban Outfitters stores currently, as Allsorts Licensing continues to expand the UK consumer products programme.

The designs are from key apparel licensee Knitmania.

Popeye has emerged as something of a fashion icon in territories including the UK, Spain, Italy, Germany, Benelux, Scandinavia, Japan and the US.

King Features, the exclusive licensing rights owner of Popeye, continues to build up the brand empire that spans apparel, accessories, specialty foods, publishing, home entertainment and mobile games.

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