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New line of children's products will cover toys, apparel, home furnishings, back to school and video games among others.

Evolution Europe unveils Tooned by McLaren

Evolution Europe has introduced a new children’s property inspired by British motor racing brand McLaren, called Tooned by McLaren.

The new range will cover toys, wheeled, apparel, home furnishings, back to school, video games, apps and 3D/4D rides – all enabling families, children aged three and up and F1 enthusiasts to get closer to the brand.

In order to differentiate from the range of collectors items in the market, the Tooned by McLaren range will use more child friendly assets from the Tooned animated series.

Created by McLaren and Framestore, featuring the McLaren F1 racing team and set in and around the McLaren Technology Centre where its cars are designed and tested. Tooned also airs on YouTube, getting over 2.3 million views and a strong social media following.

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