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The collection featuring apparel and fashion accessories will hit shelves by the end of the year.

Chupa Chups partners with H&M for new fashion range

Fashion retailer H&M has teamed with Chupa Chups to launch a range of apparel and fashion accessories based on the firm’s popular lollipops.

The new fashion collection featuring Chupa Chups’ iconic designs will hit the shelves of H&M stores across the globe at the end of the year.

“H&M and Chupa Chups are both truly international brands,” said Christine Cool, senior brand manager at Chupa Chups.

“We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers.”

Owned by confectionery specialist Perfetti Van Melle, Chupa Chups is currently distributed to over 150 countries worldwide.

With brands such as Mentos, Airheads, Fruittella and Smint in its repertoire, Perfetti Van Melle is currently the third largest confectionery group in the world.

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