Opry Entertainment group has secured the rights to develop a range of t-shirts, accessories and gifts based on the popular show, Nashville.
In a new deal with Knockout Licensing, Opry will develop the range to be sold exclusively at Opry Entertainment retail locations across the country-music capital.
Nashville is an American drama series, co-produced by ABC Studios and Lionsgate Television Group and follows the lives of country music stars.
“We love how country music landmarks such as The Grand Ole Opry and Wyman Auditorium have been incorporated into the fabric of the show,” said Opry Entertainment director of retail, Kim O’Dell.
“Opry Entertainment already enjoys many strong connections to the Nashville television series so this deal is a natural extension of that.”
Knockout Licensing co-president, Tamra Knepfer, added: “Grand Ole Opry is such an important landmark to Nashville and the entire country music scene.
“This relationship helps ensure that fans of the show and other visitors to the city of Nashville will find a great assortment of officially licensed Nashville products in Opry’s retail venues.”