Home / Live / BLE 2014: AG Properties reveals new international distribution roster for Strawberry Shortcake
New partners will support global toy launch from The Bridge Direct from the autumn, says AGP's Carla Silva.

BLE 2014: AG Properties reveals new international distribution roster for Strawberry Shortcake

AG Properties has confirmed a raft of international distributors to support the global launch of its new Strawberry Shortcake toy line from The Bridge Direct this autumn.

The range focuses on dolls and play-sets and will debut first in the US.

The roster of international distributors includes SAKS (Russia), Sunman (Turkey), NewBoy (Middle East), Tactic Games (Denmark, Finland, Norway, Sweden & Iceland), Ban Kee Trading (Philippines), Funmax (Chile), Bandai (Spain, Mexico, France, Belgium, Netherlands & Luxembourg), Funtastic (Australia) and DTC (Brazil).

"The Strawberry Shortcake brand has become a cultural phenomenon around the globe," said Carla Silva (pictured), SVP global licensing at AGP. "These international distributors will ensure that the new portfolio of toys from The Bridge Direct are available to the fans of the franchise worldwide."

Jay Foreman, president and CEO of The Bridge Direct, added: "We’re very excited to align with this powerhouse team of international distributors who will partner with us to bring our new Strawberry Shortcake toy line to retailers and fans around the world."

About dt-admin

Check Also

BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, …