Hit animated children’s series Little Charmers is growing its licensing portfolio with the addition of five new softline partners.
Nelvana has appointed The Bentex Group as the master apparel partner for the popular brand, while SG Companies will develop a collection of Little Charmers inspired sleepwear and footwear.
Meanwhile, Franco Manufacturing will develop themed bedding and bath lines, Accessory Innovations will release backpacks and bags and Fantasia Accessories will launch a collection of jewellery, hair accessories, headwear and more.
The new partners join a portfolio of previously announced licensees, including Scholastic, Rubie’s Costume Company, Baby Boom Consumer Products and Bakery Crafts.
Production and master toy partner, Spin Master will launch its Little Charmers toy line to mass retail this autumn. The toy range will include mini figurines, plush, dolls and roleplay.