Shopkins is making its move into board games and wheeled toys in its latest swathe of licensing partnerships.
Bulldog Licensing has secured a raft of new deals with Roy Lowe, MV and Goliath to introduce a collection of themed bikes, scooters, games and more.
The Shopkins brand shot to fame earlier this year, fuelled by an online presence that has seen over 20 million hits on the official Shopkins YouTube channel as well as over 420 million views on fan videos.
Bulldog reports that retailers across the UK are already ‘seeing enormous sales of the new series two characters, alongside its burgeoning portfolio of licensed goods.’
The latest swathe of new deals will see Roy Lowe and Sons produce a range of Shopkins socks, while MV Sports and Leisure will release a collection of themed bikes and scooters.
Completing the roster, Goliath joins with a range of boardgames that are reportedly already seeing ‘huge sales in the US.’ The range will be distributed in the UK by John Adams.
“Shopkins is a huge character brand, the biggest new property in the UK market and a huge opportunity for licensees and retailers alike,” said Rob Corney, Bulldog Group MD.
“Kids can’t get enough of them and this is translating into a massive licensing presence.
“We are speaking with every major retailer in the UK to build specific packages to continue the brand growth and drive sales and are hugely excited for the future of Shopkins, having seen the 2016 lines at the recent Distoy.
“The plans behind this brand are amazing and Shopkins fans everywhere are in for a real treat.”