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Candy store to launch special Chupa Chups shop-in-shops.

US: Chupa Chups partners with IT’SUGAR

Candy store IT’SUGAR is to launch special Chupa Chups shop-in-shops in over 75 of its US stores this summer.

In addition to carrying the signature lollipops, IT’SUGAR and Chupa Chups will also premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-coloured accessories.

"We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit," said Christine Cool, licensing area manager for Chupa Chups. "IT’SUGAR is one of the most fun and lighthearted stores I have been in.

"Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups is all about."

Jeff Rubin, CEO and founder of IT’SUGAR, added: "Ever since I tasted a Chupa Chups lollipop, I knew there was something different about them. Their fun flavours and funky attitude are addictive.

"It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realise that we have the largest Chupa Chups shop in the nation."

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