At this year’s Brand Licensing Europe, Imperial War Museums will unveil a new collaboration with Wayne Hemingway and the HemingwayDesign team.
Premiering at BLE, The Spitfire Collection by HemingwayDesign for IWM will be the first in a series of licensee designs between the museum and design house.
For this range, the team has taken inspiration from the iconic Spitfire plane, creating unique and memorable designs that can be used on a number of products.
“It is thrilling to work with the HemingwayDesign team and the designs they are creating will add new impetus to our licensing programme,” commented David Fenton, head of retail and Brand Licensing.
Wayne Hemingway added: “I have a great affection for IWM and their commitment to design thinking shines through clearly in the recent refurbishment of IWM London. It is also impossible not to be in awe of the huge collections. The team has had a ball going through the archives.”
The designs will be launched to mark the 75th anniversary of the Battle of Britain and IWM Duxford air show in September.